The point of header tags is to organize information on a page, like you would a paper for school. The main thesis is the h1, the supporting statements are h2, with lesser sections h3 and below.
Headers are page specific – not “box” specific… they are simply for organizing your page information into a structure which makes sense. You could have a page with an h1 for a title and only p paragraph text – for example:
h1 My Life Story
p A very long bit of text about my oh so exciting life.
And that would be enough. But you might want to break it down into logical sections so people can focus on parts of the story. Then you might add sub headers like this:
h1 My Life Story
h2 The Early Years
h2 Adulthood
h2 Middle Age
h2 The Sunset Years
With each “section” containing the bits of paragraph text to tell that part of the story. Each section could be broken down further, depending on how much focus you wish to create. You could add sub headers to a section like this:
h2 The Early Years
h3 Infancy
h3 Primary School
h3 High School
h4 A Really Funny Story From That Time
Again, depending on how much detail you want to introduce. It’s not about your content – I’m not talking about how specific your content is but how you organize it. Heads and subheads are just logical ways to outline and organize information that already exists for your site users and for data crawlers like Google. A business site outline might look like this:
h1 Our Really Great Business
h2 What We Do For You
h2 How We Get It Done
h2 Why You Should Call Us Today
h3 Our Locations and Hours of Service
All an outline does is organize the information already there so users (and search engines) can drill down to specific bits of that information.
Okay, didn’t mean to be so long – but absolutely meant to be that detailed. Here’s more about how outlining works… http://www.lib.jjay.cuny.edu/research/outlining.html
–
Ernie Simpson
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