[Pro] Microdata/ Google structured Data / Rich snippets

Hello,

I am a relative novice with Freeway Pro. Does anyone know how I can insert rich snippets into the HTML?

I contacted softpress and this was the advice they gave me:

“You could do it all as one large markup item with all the text for that scheme, or you could have the “regular” text be normal text in an HTML item in Freeway, and only have the text with the extra formatting be in markup items (those would be created as inflow items in the text, and have the entire span in them).

If you do the later, you’d want to make the HTML item a Section in the Item Output Settings tab of the Inspector and add two Extended option; itemscope and itemtype with the appropriate values.”

However, I was not sure how to create inflow items and was not able to find this in the guide.

Any information would be helpful.

Thank you!

Mariel Brewster


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Can you post a link to the documentation for these “Rich Snippets”?

Walter

On Oct 8, 2013, at 11:18 AM, culturecoach wrote:

Hello,

I am a relative novice with Freeway Pro. Does anyone know how I can insert rich snippets into the HTML?


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Sure Walter.

Here is the google information about rich snippets, which I think is just extra html categorizing the information on the page for them to easily pull up in more detailed search results.

Thanks,
Mariel


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Interesting. It looks as though for now, you could use Data Highlighter, mentioned on that page. The micro data formatting is something the you might need an Action for, though. It would be further complicated by the need to do inline things – <span itemprop="locality">Albuquerque</span> for example – would mean that you would have to replace the word Albuquerque with an inline Action, and type the city name into the Actions palette. Talk about a fractured workflow.

Walter

On Oct 8, 2013, at 11:51 AM, culturecoach wrote:

Sure Walter.

Here is the google information about rich snippets, which I think is just extra html categorizing the information on the page for them to easily pull up in more detailed search results.

https://support.google.com/webmasters/answer/99170?hl=en

Thanks,
Mariel


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Hi Walter,
I’ve looked micro data in the past and came to the conclusion the best solution IMHO (other than Freeway handling the data natively) would be to wrap the information in specific class styles that an Action (page or folder) could then look for and add the required attributes.

So something like;

<span class="microdataLocality">Albuquerque</span>

would become;

<span itemprop="locality">Albuquerque</span>

The microdata prefix is there in the style just to try and prevent name clashes.
Regards,
Tim.

On 8 Oct 2013, at 17:09, Walter Lee Davis wrote:

Interesting. It looks as though for now, you could use Data Highlighter, mentioned on that page. The micro data formatting is something the you might need an Action for, though. It would be further complicated by the need to do inline things – <span itemprop="locality">Albuquerque</span> for example – would mean that you would have to replace the word Albuquerque with an inline Action, and type the city name into the Actions palette. Talk about a fractured workflow.


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That’s a good idea. It would become tricky to keep Freeway from making a mixed style if you also wanted to add some local highlighting to the text, though, but this is less complex than putting the actual text in as an inline Action-item.

Walter

On Oct 8, 2013, at 12:58 PM, Tim Plumb wrote:

Hi Walter,
I’ve looked micro data in the past and came to the conclusion the best solution IMHO (other than Freeway handling the data natively) would be to wrap the information in specific class styles that an Action (page or folder) could then look for and add the required attributes.

So something like;

<span class="microdataLocality">Albuquerque</span>

would become;

<span itemprop="locality">Albuquerque</span>

The microdata prefix is there in the style just to try and prevent name clashes.
Regards,
Tim.

On 8 Oct 2013, at 17:09, Walter Lee Davis wrote:

Interesting. It looks as though for now, you could use Data Highlighter, mentioned on that page. The micro data formatting is something the you might need an Action for, though. It would be further complicated by the need to do inline things – <span itemprop="locality">Albuquerque</span> for example – would mean that you would have to replace the word Albuquerque with an inline Action, and type the city name into the Actions palette. Talk about a fractured workflow.


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I tried to use the data highlighter in Google and I think it is a relatively new tool they added because it does not work very well, unfortunately.

Thank you for all your advice. I will give it a shot and let you know how it goes.


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Is there an action for this yet?


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Is there an action for this yet?

If there was it would be on the Forge.

David


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I discovered this thread in a search for “structured data” on FreewayTalk, so those of you interested may find our July 2015 discussion of interest:


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