First I’d say that the branding side of me loves this - you have Enforced
The Brand™.
But after that, the UX side of me sees titles like this as unnatural…
nobody speaks like this - with piping and such. The SEO side of me thought
the same way about meta description tags - that they should read as single,
natural sentences that describe their page content. Eventually, my inner UX
and SEO compromised and suggested that Page Titles should take the place of
the meta description function. My inner Brand Manager is still pouting.
For example
Richmond New Homes | River City Builders | About Us
might take a step and become
Richmond New Homes by River City Builders - About Us
This sounds more like a sentence, although it is not really. The focus or
subject is still an afterthought, and it’s unclear who this “Us” is aimed
at… Is this page about Richmond New Homes, or about River City Builders? Or
both? Let’s try it again:
About Richmond New Homes by River City Builders
About River City Builders, makers of Richmond New Homes
About Richmond New Homes and River City Builders
Better… but “about” is not active in describing what the user is doing or
expecting - we need a verb:
Learn more about Richmond New Homes by River City Builders
Ahh… Now I like that. It’s not what Branding Me prefers, but I can argue
the branding is still there - just easier for humans to read in different
situations. The rest could go something like this:
Richmond New Homes | River City Builders | Testimonials
Customers Recommend Richmond New Homes by River City Builders
Richmond New Homes | River City Builders | Contact Us
Get in Touch with Richmond New Homes by River City Builders
Richmond New Homes | River City Builders | Our 2013 Models
Examine 2013 Models of Richmond New Homes by River City Builders
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