[Pro] Search Engines & Key Words

On 15 Nov 2009, 1:56 pm, tobiaseichner wrote:

It’s always the same: You get what you pay for. If it’s free… well :wink:

And we should not forget that this is a business website we talk about. So it doesn’t look very professional to have a free solution for hosting.

How will the customer know that this is coming from a “free” site?


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He may not - until he asks you to do something your hosting won’t let
you do. Then he might frown on being landed with something very
unprofessional.

Incidentally, on the current web pag,e you have a link that will
frighten off most folk, never to return again. Its the “Split Jaw
Products” link that goes to http://gardenrailwayproducts.com - and
an error page saying “Your I.P. address … has been recorded and
forwarded to the administrator”, which sounds vaguely threatening! I
suggest you remove the link.

Colin

On 15 Nov 2009, at 15:24, peterpica wrote:

How will the customer know that this is coming from a “free” site?


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That error message is really strange… haven’t seen that one nor have others who’ve clicked on it. I’ll have to check it out. Thanks for the heads-up!

What I meant before was … how will the viewer know that this is coming from a freebie site?

Customer knows it because it’s his verizon space that we’re hosting off of.


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How will the customer know that this is coming from a “free” site?

You also should consider that business hosters are more reliable. Nothing will stop the free hoster to close its services from one day to the other without notice. Bad if you have a customer that relies upon his web presence (e-mail accounts, files that haven’t been backed up before, etc.).

But that’s your decision, respective the one of your client.


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Another thing I will mention - and it is a pet hate of mine - email addresses.

If you are going to have a website then why not have an email address to match beaconhilltrains(at)verizon.net does not smack of a professional company that will be there tomorrow.

Why not something(at)beaconhilltrains.com - your client may not always be a verizon customer. With a proper address he will get his emails wherever he parks his domain.

David


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I like that logic/idea DeltaD… will mention it to customer.


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What’s the best (and cheapest) way to have keywords from my site put on search engines?

Seems Google at least don’t bother with keywords.

s


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beaconhilltrains(at)verizon.net does not smack of a
professional company that will be there tomorrow.

I just can sign your statement :slight_smile:

I know it becomes off-topic now, but I always wonder that companies are spending hundreds and thousands for classified advertisements in newspapers, which are read just once.

A website is available 24/7 and offers better ways to market products and services to the public. But here business owners want to save money till it hurts.


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There’s a simple difference - newspapers are pushed through your
letterbox for you to see. Web pages have to wait to be found before
they pull you in. To an advertiser that’s no guarantee! That’s why
they run repeated ads in the press, on TV, etc. to a known market
profile.

It is, course, wisest to use both routes - to catch both the printed
page passing eye and the web searcher.

Colin

On 16 Nov 2009, at 13:36, tobiaseichner wrote:

I know it becomes off-topic now, but I always wonder that companies
are spending hundreds and thousands for classified advertisements in
newspapers, which are read just once.

A website is available 24/7 and offers better ways to market
products and services to the public. But here business owners want
to save money till it hurts.


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Sure, but reading the newspaper is no guarantee that a specific ad is really read, too. Of course, you are right, the visitor needs to type in the domain name in order to view a website, so there is some kind of “action” required.

On the other hand, I made the experience that business owners are hiring ad agencies to design their classified, which is quite expensive. But when it then comes to a website design, they try to beat down the price till it hurts. Often they first attempt to create their own websites at home - without any knowledge and so poor results.


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Tell me! And sometimes we are our own worst enemies by agreeing to do
the job for far less than we would charge for the equivalent ‘pages’
of traditional advertising.

Colin

On 16 Nov 2009, at 13:59, tobiaseichner wrote:

But when it then comes to a website design, they try to beat down
the price till it hurts. Often they first attempt to create their
own websites at home - without any knowledge and so poor results.


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Tell me! And sometimes we are our own worst enemies by agreeing to do
the job for far less than we would charge for the equivalent ‘pages’
of traditional advertising.

But in classical economics theory, we are maximizing our profits by taking that last bit of revenue into our cofers at a relatively minimal marginal cost. We’re doing it on volume! :wink:


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but to get the work (unless we are in demand like most of you should
be) … we need to
On Nov 16, 2009, at 9:57 AM, Colin Alcock wrote:

Tell me! And sometimes we are our own worst enemies by agreeing to
do the job for far less than we would charge for the equivalent
‘pages’ of traditional advertising.

Colin

On 16 Nov 2009, at 13:59, tobiaseichner wrote:

But when it then comes to a website design, they try to beat down
the price till it hurts. Often they first attempt to create their
own websites at home - without any knowledge and so poor results.


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And when I can buy a Porsche for peanuts, I’ll believe you :wink:

Colin

On 16 Nov 2009, at 15:01, peterpica wrote:

But in classical economics theory, we are maximizing our profits by
taking that last bit of revenue into our cofers at a relatively
minimal marginal cost. We’re doing it on volume! :wink:


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But at age 67, my quest for a Porche has become diminished relative to my need for personal satisfaction and accomplishment.


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Unfortunately it a bit “chicken & egg”, unless you up the stakes the
better clients don’t even consider you. (You need a half-decent
portfolio, too, of course, so it will always take time).

And to bring us back on topic: A professional looking website and high
search engine ranking helps - something I must get around to, myself,
seeing as my own is in limbo at the moment!

Colin

On 16 Nov 2009, at 15:02, julie maxwell allen wrote:

but to get the work (unless we are in demand like most of you should
be) … we need to


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Sometime around 16/11/09 (at 10:02 -0500) julie maxwell allen said:

but to get the work (unless we are in demand like most of you should
be) … we need to

Never work for less than a predetermined base level, which should be
your minimum per-hour or per-day rate; the basic amount you need to
make in order to make it worth spending your time on the project.
Forget the (worthy) argument that this hurts other web designers:
doing this will hurt your own bottom line right now - not to
mention your ability to make acceptable money later.

k


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As an older, if not necessarily wiser, man I’m hoping the latter will
give me the choice of the former! Though I’m more likely to settle for
a push-bike!

Colin

On 16 Nov 2009, at 15:12, peterpica wrote:

But at age 67, my quest for a Porche has become diminished relative
to my need for personal satisfaction and accomplishment.


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Sometime around 16/11/09 (at 10:12 -0500) peterpica said:

But at age 67, my quest for a Porche has become diminished relative
to my need for personal satisfaction and accomplishment.

You should be paid an acceptable amount for your time, effort and
skill. Otherwise you will soon lose that sense of personal
satisfaction and accomplishment, replacing it with stress, resentment
and hunger.

It ain’t really about Porches or age, it is about acceptable and
appropriate reward. THAT is classic economics.

k


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Never work for less than a predetermined base level, which should be your minimum per-hour or per-day rate

Thats fine and ideal Keith if you live in an area that has more of a level playing field and an idea of acceptable value, plus sufficient potential business. Live in a not so prosperous rural area as I do then things change. Your ‘predetermined base value’ has to become a lot more flexible.

I’m thankfully getting to a stage were I don’t have to dive too low, through quality of service and a good end result. You have to balance out the clients budget and their expectations, time spent discussing possibilities and steering diplomatically towards a more cost (to your benefit) range of options is time well spent.

A landrover is more my aspiration, given the roads around where I live.

s


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