SEO Keyword Help

I need some help trying to wrap my head around the keyword strategy that one of my client’s biggest competitors is taking. The website is below. Basically, Ryan Homes is using the title below for their home page and a meta description that’s similar. I don’t however see the terms in their content.

Buy New Construction Homes for Sale - Ryan Homes. 

These guys are organically ranking number one in our market. I suspect most of their ranking is due to credible backlinks, the size of their company, and the fact that they do use Google Adwords, but I can’t wrap my brain around their keyword strategy.

I checked the Google Adwords tool and this term, well at least the long tail version, doesn’t even rank. I’m hoping a FWP SEO expert can help me understand what they may be thinking.

http://www.ryanhomes.com


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I think that you are setting too much importance on Keywords.

It is generally agreed that for Google at least Keywords are largely irrelevant.

Is your client prepared to spend some money on Adwords - that may be more beneficial.

David


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I know Meta Keywords are no longer being used by Google, but I think content keywords are. We did discuss Adwords briefly, but to be honest, I need to learn more about Adwords before I can advise them accordingly.


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but I think content keywords are.

That is really classed as relevant content and not specifically keywords - misleading.

D


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On 21 Feb 2015, 9:12 am, DeltaDave wrote:

That is really classed as relevant content and not specifically keywords - misleading.

D

That’s what I thought too, but most of the SEO experts on lynda.com use the word “keywords” when discussing what I used to refer as relevant content too. I agree that using that terminology is confusing.


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Keywords now are the common words you use in the page/document especially if they’re mentioned in the file name, page title, H1, H2 alt tags, paragraphs etc. This helps signal their importance and relevance to the search engines.

David Owen { Freeway Friendly Web hosting and Domains }

http://www.ineedwebhosting.co.uk | http://www.PrintlineAdvertising.co.uk

On 21 Feb 2015, at 15:03, RavenManiac email@hidden wrote:

That’s what I thought too, but most of the SEO experts on lynda.com use the word “keywords” when discussing what I used to refer as relevant content too. I agree that using that terminology is confusing.


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