Why not ? Depending on your purposes. If you sell the single type of product, you may create a single landing page totally devoted to this. Also, the page should be informative for user, I mean to give comprehensive answers to their needs. but if you have multiple product or services it will be better to create the separate pages for it and follow the competitors.
Also, it depends on the traffic sources you’d like to atrack, if it;s paid traffic you may try the single page, but track the conversions. etc. If you have some questions, I can paint the detailes
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