Softpress Releases iPhone update and launches Black Friday Promotion

November 20th, 2008

Softpress Systems today released Freeway 5.3, a free update to its award-
winning web design software. The release offers a new solution to the
problem of displaying Flash Video (FLV) content on the iPhone by placing
both FLV and iPhone-friendly QuickTime formats of the movie on the page,
and serving the appropriate one for the viewer’s device.

Additionally, Softpress has announced a special Black Friday promotion.

From today until December 7th, anyone purchasing full-priced copies of
Freeway Pro or Freeway Express directly from the Softpress Store will
receive an iTunes gift certificate via email. Certificates are fully
transferrable, and make great holiday gifts. Freeway Pro buyers will
receive a $50 certificate and Freeway Express buyers will receive a $20
certificate. More information can be found on the Softpress website.

“The absence of Flash video support on the iPhone has been a headache
for many designers,” Softpress US Marketing Manager Ian Schray said.
“With Freeway 5.3, web developers can use Flash movies in their sites,
and be confident that iPhone owners won’t be left out.”

New Features

In addition to the ground-breaking features in its initial release (CSS
menus, Google Actions, Blogger templates, Actions and
dozens more), Freeway 5 now includes iPhone Actions to create QuickTime
reference movies of varying qualities, automatic device and connection
type detection, and the ability to serve the most appropriate content to
each individual user.

Also, Freeway now allows website developers to employ iPhone redirects -
iPhone or iPod Touch user can be redirected to a page that has been
designed specifically them.

The very useful “Building websites for the iPhone with Freeway”
document can be found on the Softpress website:

Pricing and Availability

Freeway 5.3 is a free download for all registered owners of Freeway 5.
Updates can be downloaded from the Softpress website:

Freeway 5 Pro and Freeway 5 Express are both available for purchase and
immediate electronic delivery directly from the Softpress Store:

Full versions of Freeway 5 Pro can be purchased for $249, and Freeway 5
Express is $79. Upgrades from Freeway 4 Pro to Freeway 5 Pro are $99,
upgrades from Freeway 4 Express to Freeway 5 Express are $59. Owners of
Freeway 5 Express can upgrade to Freeway 5 Pro for just $169.

For a limited time, owners of Dreamweaver CS4 or GoLive 8 or later can
purchase Freeway Pro at a huge discount. See:

More pricing details (including student, senior and non-profit
discounts) :

About Freeway

Freeway, famous for its ease-of-use and clean standards-compliant code
generation, is the tool of choice for professionals and home Mac users
who prefer to focus on design issues, not on coding!

About Softpress

Softpress was founded in 1993 to address the emerging needs of
publishers and designers for new media authoring tools. Its commitment
to providing leading-edge functionality and first-class support is unrivaled.


Reviewers are encouraged to download and assess the 30-day trial. To
receive permission to use any version of this software for covermounts,
please contact:

Ian Schray US Marketing Manager, Softpress
+1 (503) 616-3875

Richard Logan Managing Director
+44 (0) 1993 882588

Richard Logan
Managing Director
SoftPress Systems Ltd

“You supply the creativity. Freeway handles the code.”

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