tracking click throughs v.2

Freeway
1

HI ya’ll,

Here is another potential new client, this is the only thing I am unsure about - but I know he really wants this feature

Is this possible to do and how?

I would also like to let other companies list their products and services but I want to keep track of click thrus from my site to linked sites so that I can charge them

in addition he wants to know who the prospect is before they click through. Is this possible - or how can this be done with minimal aggravation to the visiter to the site.

Thank you so much - you guys rock!

J

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2

Hmmm. This is a bit of a social engineering challenge. Yes, you can
anonymously track how many people click out of your site on their way
to another site, and log that in Google Analytics or another logging
tool like Mint.

But if you also want to track “who” does this linking out, then you
have a separate issue. You could try to be honest, and say “We’d like
to know who you are before we give you that link” or something equally
off-putting.

Or you could set a cookie on each visitor, and use an unrelated offer
to get them to divulge their personal information, and then put one
and one together later when they subsequently click out to a third-
party site. This is more along the lines of what systems like
DoubleClick and Google Ads do.

If this is simply a pay-per-click scenario, then you’ll want to look
on HotScripts for one or another of the advertising systems on offer
there, either for pay or for free (and depending on how much support
you need installing and configuring same, this might be a good time to
opt for paying).

What method you end up choosing depends a lot on what sort of content
your client is going to aggregate and present. Users tend to be
generous with their personal information if they feel kinship with the
brand, or if they feel they are getting something of value in return.
They tend to be the opposite whenever their hackles are raised (or
their suspicions that they are going to be sold out are raised).

Walter

On Jul 19, 2010, at 4:04 PM, Julie Maxwell Allen wrote:

HI ya’ll,

Here is another potential new client, this is the only thing I am
unsure about - but I know he really wants this feature

Is this possible to do and how?

I would also like to let other companies list their products and
services but I want to keep track of click thrus from my site to
linked sites so that I can charge them

in addition he wants to know who the prospect is before they click
through. Is this possible - or how can this be done with minimal
aggravation to the visiter to the site.

Thank you so much - you guys rock!

J

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3

I agree,

I did see those programs out there.

I want to say that this is a specific company needs - green energy etc - for businesses. I can off post you the outline to explain. So people looking would be more particular people.

What he does not want is someone click - then go to the site and sign up and not get credit for sending them that way.

Julie

On Jul 19, 2010, at 4:18 PM, Walter Lee Davis wrote:

Hmmm. This is a bit of a social engineering challenge. Yes, you can anonymously track how many people click out of your site on their way to another site, and log that in Google Analytics or another logging tool like Mint.

But if you also want to track “who” does this linking out, then you have a separate issue. You could try to be honest, and say “We’d like to know who you are before we give you that link” or something equally off-putting.

Or you could set a cookie on each visitor, and use an unrelated offer to get them to divulge their personal information, and then put one and one together later when they subsequently click out to a third-party site. This is more along the lines of what systems like DoubleClick and Google Ads do.

If this is simply a pay-per-click scenario, then you’ll want to look on HotScripts for one or another of the advertising systems on offer there, either for pay or for free (and depending on how much support you need installing and configuring same, this might be a good time to opt for paying).

What method you end up choosing depends a lot on what sort of content your client is going to aggregate and present. Users tend to be generous with their personal information if they feel kinship with the brand, or if they feel they are getting something of value in return. They tend to be the opposite whenever their hackles are raised (or their suspicions that they are going to be sold out are raised).

Walter

On Jul 19, 2010, at 4:04 PM, Julie Maxwell Allen wrote:

HI ya’ll,

Here is another potential new client, this is the only thing I am unsure about - but I know he really wants this feature

Is this possible to do and how?

I would also like to let other companies list their products and services but I want to keep track of click thrus from my site to linked sites so that I can charge them

in addition he wants to know who the prospect is before they click through. Is this possible - or how can this be done with minimal aggravation to the visiter to the site.

Thank you so much - you guys rock!

J

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4

GOod morning -

here is a bit of more information about this potential site I have been asked to do.

The intention is that it is used as an information source for the new NYC benchmarking mandate. My companies and products will be under partners and services. I would also like to let other companies list their products and services but I want to keep track of click thrus from my site to linked sites so that I can charge them

If I understand correctly these are businesses that will be clicking not individuals.

So, my friends any more thoughts on how to proffessionally gather the visiters info before they click on a link so it can be trackable?

Thank you

Julie
On Jul 19, 2010, at 4:18 PM, Walter Lee Davis wrote:

Hmmm. This is a bit of a social engineering challenge. Yes, you can anonymously track how many people click out of your site on their way to another site, and log that in Google Analytics or another logging tool like Mint.

But if you also want to track “who” does this linking out, then you have a separate issue. You could try to be honest, and say “We’d like to know who you are before we give you that link” or something equally off-putting.

Or you could set a cookie on each visitor, and use an unrelated offer to get them to divulge their personal information, and then put one and one together later when they subsequently click out to a third-party site. This is more along the lines of what systems like DoubleClick and Google Ads do.

If this is simply a pay-per-click scenario, then you’ll want to look on HotScripts for one or another of the advertising systems on offer there, either for pay or for free (and depending on how much support you need installing and configuring same, this might be a good time to opt for paying).

What method you end up choosing depends a lot on what sort of content your client is going to aggregate and present. Users tend to be generous with their personal information if they feel kinship with the brand, or if they feel they are getting something of value in return. They tend to be the opposite whenever their hackles are raised (or their suspicions that they are going to be sold out are raised).

Walter

On Jul 19, 2010, at 4:04 PM, Julie Maxwell Allen wrote:

HI ya’ll,

Here is another potential new client, this is the only thing I am unsure about - but I know he really wants this feature

Is this possible to do and how?

I would also like to let other companies list their products and services but I want to keep track of click thrus from my site to linked sites so that I can charge them

in addition he wants to know who the prospect is before they click through. Is this possible - or how can this be done with minimal aggravation to the visiter to the site.

Thank you so much - you guys rock!

J

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5

There are two reasons why a person/company would willingly part with
their information that I can think of: One, they want to join an
exclusive “club”, and Two, they expect to get something of value to
them in return. I say “club” in quotes, because it’s not literally
that, but it’s a “taking sides” sort of thing.

Can your client offer something, like maybe a “seal of approval” or
similar, to the people who register with the site? “Sign up for free,
and get this seal of approval to put on your Web site, or order our
magnetic truck signs for only $39!”

Or can your client offer something not freely available elsewhere,
like exclusive lists of vendors needed to help comply with these
benchmarks? If I owned a business in NY and needed to do this either
to be in compliance with the law, or to have some bragging rights or
gain access to government contracts, then that would be worth signing
up for.

Once you have signed someone up, you can set a cookie or a session on
the visitor’s browser to keep them signed in for a period of time. Any
clicks made after that cookie has been set can be intercepted and
tracked, either with JavaScript or a server-side language like Ruby or
PHP. Return visits could either automatically log in the user, or
require a username/email and password to gain access to the “good
stuff”.

The technical solution to this problem is very straightforward, in
that it’s been solved thousands of different ways. The specific
execution of this solution relies on technical skills with programming
languages, databases, and Web application forms (i.e., not mere
contact forms done with Actions).

If you feel up to a challenge, then this would be a good project to
cut your teeth on, programming-wise. Or if you just want to get the
job done (it is for a paying customer, after all) you might want to
bid out the technical parts of the solution to a programmer. Pass the
cost through to your client with or without markup, depending on your
contract with him or her. I have no doubt you could get this done
eventually, but that might not be a good trade-off for you or your
client.

Walter

On Jul 20, 2010, at 10:28 AM, Julie Maxwell Allen wrote:

GOod morning -

here is a bit of more information about this potential site I have
been asked to do.

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6

That is exactly it!!

I would like to learn this defiantly! - where do I begin? and can this also be interrogated in FW?

yes it is for a client - what would the cost be for a programer to do ?

THank you

Julie
On Jul 20, 2010, at 10:51 AM, Walter Lee Davis wrote:

Or can your client offer something not freely available elsewhere, like exclusive lists of vendors needed to help comply with these benchmarks? If I owned a business in NY and needed to do this either to be in compliance with the law, or to have some bragging rights or gain access to government contracts, then that would be worth signing up for.

Once you have signed someone up, you can set a cookie or a session on the visitor’s browser to keep them signed in for a period of time. Any clicks made after that cookie has been set can be intercepted and tracked, either with JavaScript or a server-side language like Ruby or PHP. Return visits could either automatically log in the user, or require a username/email and password to gain access to the “good stuff”.

The technical solution to this problem is very straightforward, in that it’s been solved thousands of different ways. The specific execution of this solution relies on technical skills with programming languages, databases, and Web application forms (i.e., not mere contact forms done with Actions).

If you feel up to a challenge, then this would be a good project to cut your teeth on, programming-wise. Or if you just want to get the job done (it is for a paying customer, after all) you might want to bid out the technical parts of the solution to a programmer. Pass the cost through to your client with or without markup, depending on your contract with him or her. I have no doubt you could get this done eventually, but that might not be a good trade-off for you or your client.

Walter

On Jul 20, 2010, at 10:28 AM, Julie Maxwell Allen wrote:

GOod morning -

here is a bit of more information about this potential site I have been asked to do.

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7

Parts of this can be done in Freeway, but much of it requires a programmer’s text editor and a short stack of fat books.

As far as a quote goes, i would expect that you would get the most accurate quotes if you sat down and wrote some “user stories”, identifying the participants in this online drama, their desires and objectives, and identifying particularly the specific data points you wanted to record at the various events in this system.

“User comes to the site for the first time, sees a list of possible goodies, clicks on any one of them and sees a login or sign up screen asking for A, B, and C…”

“Client logs in to the admin pages, reviews the statistics, sorts by advertiser, prints invoices…”

That can make the quote a lot closer to reality. Plan on spending between $50 and $200 an hour for your programmer, and realize that each round of client review will add to those hours. It’s best if you make a static mockup – working with the programmer to make sure you aren’t showing anything impossible to the client – and then get your client to sign off on that, before committing to extensive and expensive development.

Walter

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8

THank you…

what would be a good txt editor? also what books?

here is a summery for all:

here are the players:
a property owner or manager will be coming to the site. .

the page: Partners and services will have a list of the partners that the business owner can click on.

that is where he(Mike) wants to track who is clicking on that partner -

what Im also recommending Mike to do is find out if the companies have an affiliate program so that the link will go to Mikes affiliate program. and they then see who is coming in under Mike.

thats the simple outline of what he wants to happen.

if any one wants to bid to program what I need for the sign up - please do.

Julie

On Jul 20, 2010, at 11:53 AM, waltd wrote:

Parts of this can be done in Freeway, but much of it requires a programmer’s text editor and a short stack of fat books.

As far as a quote goes, i would expect that you would get the most accurate quotes if you sat down and wrote some “user stories”, identifying the participants in this online drama, their desires and objectives, and identifying particularly the specific data points you wanted to record at the various events in this system.

“User comes to the site for the first time, sees a list of possible goodies, clicks on any one of them and sees a login or sign up screen asking for A, B, and C…”

“Client logs in to the admin pages, reviews the statistics, sorts by advertiser, prints invoices…”

That can make the quote a lot closer to reality. Plan on spending between $50 and $200 an hour for your programmer, and realize that each round of client review will add to those hours. It’s best if you make a static mockup – working with the programmer to make sure you aren’t showing anything impossible to the client – and then get your client to sign off on that, before committing to extensive and expensive development.

Walter

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9

On Jul 20, 2010, at 12:22 PM, Julie Maxwell Allen wrote:

what would be a good txt editor? also what books?

Editors:

TextWrangler
TextMate
BBEdit
Coda
Espresso
Komodo
Smultron
Jedit X

Books:

Well, some no-brainer recs include “PHP and MySQL Development” and
“CodeIgniter for Rapid PHP Application Development” for starters. It
depends on the language you want to use/learn to do this.

Todd

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10

Thank you Todd,

language?? I am greener then green with that…

what do you recommend?

Julie

On Jul 20, 2010, at 1:56 PM, Todd wrote:

On Jul 20, 2010, at 12:22 PM, Julie Maxwell Allen wrote:

what would be a good txt editor? also what books?

Editors:

TextWrangler
TextMate
BBEdit
Coda
Espresso
Komodo
Smultron
Jedit X

Books:

Well, some no-brainer recs include “PHP and MySQL Development” and “CodeIgniter for Rapid PHP Application Development” for starters. It depends on the language you want to use/learn to do this.

Todd

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11

One of the most accessible languages would be PHP. Shortly after that
would be Ruby, and really, if you want to learn only one language,
take the plunge and learn Ruby. It’s harder at the beginning, but it
is totally internally consistent, something that it would take some
special glasses and many drugs to say about PHP.

Walter

On Jul 20, 2010, at 2:09 PM, Julie Maxwell Allen wrote:

Thank you Todd,

language?? I am greener then green with that…

what do you recommend?

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12

You and your client need to figure a few things out here:

On Jul 20, 2010, at 1:22 PM, Julie Maxwell Allen wrote:

here are the players:
a property owner or manager will be coming to the site. .

the page: Partners and services will have a list of the partners
that the business owner can click on.

that is where he(Mike) wants to track who is clicking on that
partner -

How much information is he asking of the property owners, why do they
want to click (perceived value) and is this information they are
seeking available elsewhere without cost (is it easily substituted)?

You have to get this ratio right. If there is no perceived value to
the information, then you might only be able to gather anonymous
stats, rather than actual personal information. Remember that personal
information is like currency on the Web. Nobody gives it up without
weighing their own benefit and seeing whether another lifetime of spam
is worth it.

What is the ratio of new to returning users for this site expected to
be like? Will there be any value in developing a user registration
system, with logins and password recovery and all that, or is it a
once-and-done type of affair, where you would be better off just
gathering the information each time a visitor comes to the site?

what Im also recommending Mike to do is find out if the companies
have an affiliate program so that the link will go to Mikes
affiliate program. and they then see who is coming in under Mike.

thats the simple outline of what he wants to happen.

This data that is being gathered, what form does Mike expect to
receive it in, how will he sort it, make reports, send his bills, etc.?

Walter

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13

I will ask him these questions.

I think he is just looking for name , building / company email and phone.

I know he does not want to charge people for this information.

I think that the ratio is low - except for them going back and clicking again to another company.

I am unsure of the user reg - that is an idea. let me pass all of this to Mike ( well edited)

And get back to you

Thank you again – this type of want is new to me and am excited to learn.

Julie

On Jul 20, 2010, at 2:30 PM, Walter Lee Davis wrote:

You and your client need to figure a few things out here:

On Jul 20, 2010, at 1:22 PM, Julie Maxwell Allen wrote:

here are the players:
a property owner or manager will be coming to the site. .

the page: Partners and services will have a list of the partners that the business owner can click on.

that is where he(Mike) wants to track who is clicking on that partner -

How much information is he asking of the property owners, why do they want to click (perceived value) and is this information they are seeking available elsewhere without cost (is it easily substituted)?

You have to get this ratio right. If there is no perceived value to the information, then you might only be able to gather anonymous stats, rather than actual personal information. Remember that personal information is like currency on the Web. Nobody gives it up without weighing their own benefit and seeing whether another lifetime of spam is worth it.

What is the ratio of new to returning users for this site expected to be like? Will there be any value in developing a user registration system, with logins and password recovery and all that, or is it a once-and-done type of affair, where you would be better off just gathering the information each time a visitor comes to the site?

what Im also recommending Mike to do is find out if the companies have an affiliate program so that the link will go to Mikes affiliate program. and they then see who is coming in under Mike.

thats the simple outline of what he wants to happen.

This data that is being gathered, what form does Mike expect to receive it in, how will he sort it, make reports, send his bills, etc.?

Walter

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14

THis is what I suspected… so looking at the new request: I would like to have a contact page that allows users to submit information and questions.-

would it be easier to have a “form” as a main page to get in to that part of site since he wants people to do that… once they hit submit then it goes to the partners page? so if we do that - can we then see what company they click on?

“I suspect that once they find the info they’re looking for there won’t be much need to visit with any frequency. It should be mostly new users and referrals.”

thank you so much

On Jul 20, 2010, at 2:38 PM, Julie Maxwell Allen wrote:

I will ask him these questions.

I think he is just looking for name , building / company email and phone.

I know he does not want to charge people for this information.

I think that the ratio is low - except for them going back and clicking again to another company.

I am unsure of the user reg - that is an idea. let me pass all of this to Mike ( well edited)

And get back to you

Thank you again – this type of want is new to me and am excited to learn.

Julie

On Jul 20, 2010, at 2:30 PM, Walter Lee Davis wrote:

You and your client need to figure a few things out here:

On Jul 20, 2010, at 1:22 PM, Julie Maxwell Allen wrote:

here are the players:
a property owner or manager will be coming to the site. .

the page: Partners and services will have a list of the partners that the business owner can click on.

that is where he(Mike) wants to track who is clicking on that partner -

How much information is he asking of the property owners, why do they want to click (perceived value) and is this information they are seeking available elsewhere without cost (is it easily substituted)?

You have to get this ratio right. If there is no perceived value to the information, then you might only be able to gather anonymous stats, rather than actual personal information. Remember that personal information is like currency on the Web. Nobody gives it up without weighing their own benefit and seeing whether another lifetime of spam is worth it.

What is the ratio of new to returning users for this site expected to be like? Will there be any value in developing a user registration system, with logins and password recovery and all that, or is it a once-and-done type of affair, where you would be better off just gathering the information each time a visitor comes to the site?

what Im also recommending Mike to do is find out if the companies have an affiliate program so that the link will go to Mikes affiliate program. and they then see who is coming in under Mike.

thats the simple outline of what he wants to happen.

This data that is being gathered, what form does Mike expect to receive it in, how will he sort it, make reports, send his bills, etc.?

Walter

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15

You have to show a little leg first, probably a list of the types of
things that registration will give you, maybe some sort of free
sample. Then they fill out the form, because they want more, and then,
yes you can track whatever they do after that form’s been filled in.

Walter

On Jul 20, 2010, at 3:20 PM, Julie Maxwell Allen wrote:

THis is what I suspected… so looking at the new request: I would
like to have a contact page that allows users to submit information
and questions.-

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16

GOt it! so I can do a landing page with leg when they click on partners have them fill out the form (can I use the PHP feedback form for this?)

so to then see what link they clicked? …
or is this all still the programing you were mentioning.

On Jul 20, 2010, at 3:36 PM, Walter Lee Davis wrote:

You have to show a little leg first, probably a list of the types of things that registration will give you, maybe some sort of free sample. Then they fill out the form, because they want more, and then, yes you can track whatever they do after that form’s been filled in.

Walter

On Jul 20, 2010, at 3:20 PM, Julie Maxwell Allen wrote:

THis is what I suspected… so looking at the new request: I would like to have a contact page that allows users to submit information and questions.-

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17

The PHP Feedback form can’t do this for you. You will need a custom
form handler that can log the people who sign up in a database, set
their cookie for return visits, and then track their outbound links in
the same database. You can certainly also have this handler send a
mail message with each sign-up, but that’s just gravy.

Walter

On Jul 20, 2010, at 4:06 PM, Julie Maxwell Allen wrote:

GOt it! so I can do a landing page with leg when they click on
partners have them fill out the form (can I use the PHP feedback
form for this?)

so to then see what link they clicked? …
or is this all still the programing you were mentioning.

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18

OK - so we go back to coding - and if so what am I exactly looking to learn- would that be the ruby or ?
or is there one out there that I can drop into freeway

Thanks

J
On Jul 20, 2010, at 4:17 PM, Walter Lee Davis wrote:

The PHP Feedback form can’t do this for you. You will need a custom form handler that can log the people who sign up in a database, set their cookie for return visits, and then track their outbound links in the same database. You can certainly also have this handler send a mail message with each sign-up, but that’s just gravy.

Walter

On Jul 20, 2010, at 4:06 PM, Julie Maxwell Allen wrote:

GOt it! so I can do a landing page with leg when they click on partners have them fill out the form (can I use the PHP feedback form for this?)

so to then see what link they clicked? …
or is this all still the programing you were mentioning.

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19

OK - not trying to sound stupid - just clarifying:

so do we go back to coding - and if so what am I exactly looking to learn- would that be the ruby or ?
or is there a custom form handler out there that I can drop into freeway

Thanks

J
On Jul 20, 2010, at 4:17 PM, Walter Lee Davis wrote:

The PHP Feedback form can’t do this for you. You will need a custom form handler that can log the people who sign up in a database, set their cookie for return visits, and then track their outbound links in the same database. You can certainly also have this handler send a mail message with each sign-up, but that’s just gravy.

Walter

On Jul 20, 2010, at 4:06 PM, Julie Maxwell Allen wrote:

GOt it! so I can do a landing page with leg when they click on partners have them fill out the form (can I use the PHP feedback form for this?)

so to then see what link they clicked? …
or is this all still the programing you were mentioning.

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20

On Jul 20, 2010, at 3:30 PM, Julie Maxwell Allen wrote:

OK - so we go back to coding - and if so what am I exactly looking
to learn- would that be the ruby or ?
or is there one out there that I can drop into freeway

You might be able to find a canned script to (mostly) do what you need
in which case that might be the best short-term option in terms of
time and cost but the problem is that if additional functionality is
required down the road then you’ll need to reverse-engineer the script
in order to bend it to the client’s needs and that’s where the real
problems start. In my opinion if you want to do this right the first
time hire someone or pick up a PHP or Ruby book, either will get you
where you need to go…eventually.

Todd

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