On 7 Jul 2016, at 1:31, Peter Laundy wrote:
I remember Macaw had a Kickstart pledge of $275,929 from 2,752
backers and that got them going… so if its feasible then we would
need a commitment from 1000 + people (probably more like 2000+) and
that commitment would probably be at least 10 pound a month or 120
pound a year and even then thats a turn over of only £120,000 and
for a company thats not much to live on… especially when you take
out wages tax , etc.
I agree the math is against this approach. And also it would be
difficult to attract new users with this revenue model.
Am wondering if any one else feels that, from a marketing perspective,
Freeway lost its way over the years, and that a different marketing
approach could attract new users. In the age of standardized
responsive layouts the “needs no coding” crowd has flocked to
well-templated robust CMS platforms like SquareSpace.
Personally, though circa 2009 I was attracted to the “needs no coding,
wysiwyg” message, I’ve morphed to appreciate Freeway for its site
prototyping powers, and came to wish it saw itself as an HTML, CSS and
and explained things with this in mind.
Any thoughts out there on how, in different hands, with different
marketing, it could thrive? If there are ideas here, perhaps a
purchaser of Softpress assets could make a go of it.
It far to easy to be “armchair expert” … but …
I agree that Freeway probably ought to have empbraced “da code” a
markup support would in and by itself also affect the possibilities
related to CSS. And Freeway has become ”responsive”. Thus, while
everything can be improved, I disagree with the idea (in the other
thread) that CSS is Freeway’s problem. Markup is far mor the problem.
But first: we don’t know why Softpress has had shut down. And we do
not, at least I do not, know, as such, the market for the kind of
product that Freeway is. Activity seems to have been high (brexit sales)
- until it suddenly was full stop. There might thus be a measure of bad
luck involved (effects of brexit? Perhaps there is [not] an exit plan?
But in addition to marketing - there is also the market:
… but since Freeway 1.0 (and I jumped in pretty early - may be it was
version 2), Web production happens more and more online or in the cloud
rather than on harddisk. An good part of the activity in Freewaytalk and
in side projects related to Freeway are about getting it to cooperate
with online markup - various CMS-es. Part of the same development is
that more and more of what was once graphics - which is were Freeway
still excells, has become markup: SVG. (Or markup plus CSS.) Even
Microsoft Office is today in the cloud …
This also means, I believe, that the Web has become less and les
Do-It-Yourself. DIY has declined. And while Freeway is not a pure DIY
app, but instead ”does it [read: the code] for you”, it still
belongs to a section - the “professional” section - of “the DIY
Web”. Even the culture of using CMS-es seems to me, today, to be part
of the declining “DIY Web” - instead we have professionally hosted
CMS solutions where companies can log in an do their thing.
That bein said: As users we ought to think about ourselves more as
partners and appreciate the uniqueness of the products we use and how
well they fit around precisely our corners. Or else we will all end up
as big corp customers …
leif halvard silli
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