On 13 Aug 2009, at 14:44, julie maxwell allen wrote:
So the question now becomes… (in addition to any technical changes
that are recommended)
does it look professional and catching?
Not to me, I’m afraid. And I’m only saying this because you seem so
well-balanced about it:-)
But you style yourself as a communications company, so I think it
matters. For a start, I find your heading very odd. You say: “We bring
your communication pieces together… green, simply, effectively”, and
I find the use of ‘green’ strange. It’s fine to say “We bring your
communication pieces together… simply, effectively”, but it sounds
very odd if you say: “We bring your communication pieces together…
green”. It feels as though it should be ‘greenly’ but that wouldn’t be
much better.
You’ve made quite heavy use of the Papyrus typeface, and that’s not a
web-safe font. Some Mac users will have it, but I wonder if Windows
users do. Regardless, an awful lot of people are going to see your
page with all the fonts replaced with something else, and you can have
no idea how that will look, or fit in the space.
As others have said, the links at the bottom are too close together.
There’s a lack of homogeneity : different parts of the site have
different styles, for example, the first page has an italic serif font
in the green box, with centre aligned text [ack!]; click on ‘About
Us’, and the text in the green box has changed to Papyrus, with the
lines spaced much too close together, and in a different red to the
front page, and this time, left aligned. Click on ‘Services’, and the
text in the green box is now Papyrus, green, and spaced apart a lot
more. Click on ‘Examples’ and the text is much bigger (why?) and, as a
result, the link ‘GR Wellness Newsletter’ is broken over two lines,
giving the impression that there are actually two links there. And
it’s centre-aligned again. Confusing. Oh, and it says ‘Newsletter
Example’ just above, underlined like a link, but it isn’t a link.
On your Contact page, there is a mixture of sizes and weights of
typeface which doesn’t make for easy reading. For instance, at the top
it says ‘Fields marked in bold are needed’, but then when you look
down the list, they vary in size too, and it’s hard to figure out
which are bold. Oddly, one field that IS bold is ‘Other please
specify’, which I wouldn’t have thought would be required, if you’ve
just stated your type of business using the pull-down menus above,
which, again oddly, are merely small, not bold, as far as I can tell.
I’m going on a bit, aren’t I?
The text inside all of the green boxes is way too near the edge of the
box; it’d look a lot nicer if there was a 20px or so gap all round the
text.
Well, that’s probably made your day
I hope you don’t take this
the wrong way, but could I recommend a book to you? It’s called ‘The
Non-Designer’s Design Book’ and it’s by a lady called Robin Williams.
It’s really excellent, and it taught me a lot, much of it just like
what we’re discussing now.
best wishes,
Paul Bradforth
http://www.paulbradforth.com
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