[Pro] S.E.O

Is is better to have unique tags on each page or just have the same ones on each? Also, you do not need the “freeway generator” meta tag, do you?


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The meta tag description, keywords (if you’re still using them) and page titles should all be specific to the that page’s content. The one-size-fits-all approach is not your friend.

Todd

Is is better to have unique tags on each page or just have the same ones on each? Also, you do not need the “freeway generator” meta tag, do you?


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Why would keywords not be used? Just wondering, and what about the freeway generator


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I’m not sure if the FW tag can be permanently removed or not.

For a long time keywords were abused by those looking to manipulate the system and as a result Google now pretty much ignores them. Some search engines still do factor them into the equation (or algorithm, if you prefer) but it’s debatable how much of an impact they actually make. I think it’s fair to say that at this stage there are many other factors of the page structure and content that figure more prominently than keywords. As long as you use them intelligently I doubt they’ll have an adverse effect. At worst they’ll have no effect. I haven’t used them for a long time and I’m no worse for the wear.

Todd

Why would keywords not be used? Just wondering, and what about the freeway generator


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Yeah, that is what I just read. Wondering how people would find my website then without them. I think you can remove the freeway generator also


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Good SEO 2014 uses a unique title and a unique “description” meta tag for each page. Do NOT repeat the same title or description for multiple pages.

Keyword metas are now relatively unimportant. It is unlikely that Google pays any attention to them. Some other search engines may. So when I add a new page, I do still add a meta keywords tag. The 30 seconds spent doing this are no big loss of time, and they might give me a very small bit of credit in some non-Google search engines.


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Do you have the " freeway" generator keyword in there also, or you don’t use it?


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Howard, yes. Freeway seems to put the Generator meta in there automatically. I pay it no attention. Just leave it.

Again, be sure you have a UNIQUE title and meta description for each page.


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Yeah, that I know i have to do


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If you remove the Generator tag, nothing bad will happen. But it is technically correct (the code was generated, not edited, and by Freeway). Freeway will automatically add the tag to each new page, but if you remove it, it won’t “grow back” or anything. That’s generally true of any of Freeway’s helpful defaults, like file names. If you leave them alone, they will remain automatic, but the moment that you change one of them deliberately, Freeway will stop doing anything to change it from your declared preference.

Walter

On Jul 27, 2014, at 11:52 AM, Howard Spaeth wrote:

Yeah, that I know i have to do


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SEO is content, literally.

If you have no content, you can build as much metas as you want it won’t help.

Furthermore you need to wrap this content to an “outline” which is something like an “index”. It only uses H-Tags and lists them to a pre-story.

Once done, the main section H1 is equal to the page-title (and even the page name) its first following paragraph the description (meta description).

Google is rewarding this method (IMO) - especially the use of the new HTML5 items and can even do strange things as here discussed:

http://www.freewaytalk.net/thread/view/150595

So the “future tools” are H1, H2, H3 … paragraph (as old as the web) and , … one of the biggest hurdle for the brave Freeway community these days:

Be authors, not image collectors.

Cheers

Thomas


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So If I did with the “h1” way , how would i enter that in freeway? Or do i have to go through the server and go into the actual page. I feel this way would be better for search engines


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Or should I just do the “description” and “keyword” tag in the mets tags


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Freeway has always let you create real H1 tags. It just conflates the idea of the tag with the styling of the tag, when really they are orthogonal to one another. Look in your Styles palette, and you will see an H1 listed among all the other text styles. You can also create your own h1 (or other header) tag by choosing New Style, then choosing h1 or 2 or whatever from the Tag picker there. Make your text styling choices and save the style, then highlight the entire line of text that you want to become your H1, make sure that no other styles are applied (click the [No Style] item at the top of the list once to clear those) and then click your new H1 style from the list. Your text can look almost any way you want it to, either using the Freeway-provided styling tools, or getting creative through the Extended interface in the Edit Style dialog). Using graphic text for headlines is so last-century!

Walter

On Jul 31, 2014, at 10:53 AM, Howard Spaeth wrote:

So If I did with the “h1” way , how would i enter that in freeway? Or do i have to go through the server and go into the actual page. I feel this way would be better for search engines


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So say i write a paragraph, that should become “h1” or should i do it with 160 characters? and where do I put the h1 tag


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Ah h1 should be a short phrase, not a paragraph, and the paragraph that follows that H1 is incredibly important. So if your page title was “Widgets of the lower Wetlands” and your initial paragraph read:

“Throughout the lower Wetlands, many different types of Widgets can be found in their native habitat, basking in the noonday gloom…”

Then you could put a H1 directly before that paragraph that exactly matched the Title tag of the page. The result would look like this (Markdown)

#Widgets of the lower Wetlands

Throughout the lower Wetlands, many different types of Widgets can be found in their native habitat, basking in the noonday gloom…

Google and other bots would seize on that combination of matching title and h1 and following paragraph as the key topic of the page, and rank your page higher than another similar page that did not enforce that combination of elements.

Walter

On Jul 31, 2014, at 11:02 AM, Howard Spaeth wrote:

So say i write a paragraph, that should become “h1” or should i do it with 160 characters? and where do I put the h1 tag


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Well - do we basically talk about your page? I remember there is NO content in. So it’s hard to tell something.

A H1-Tag is nothing else than a Headline First Degree. This could be something like:

Web and Print in East-Side.

Add this to your page, select the line, head-over in inspector and the “T” tab. Now choose the bottom text and hit plus. A drop down appears - there seek for the h1 and apply it - done.

Choose the above, and make it as Page-Title as well.

Right below, you write something like:

We are a small agency in East-Side. Our core work is doing design for print media like business cards and even more we transfer your ideas to the web.

Once done - you can (theoretically) mind about the description TAG. While it is limited to 156 characters (I believe) you could rather put the same - or a shortened version as description.

If you want keywords, they have to match the description. Even those are limited (have a google), but you could pick out:

East-Side, agency, web, print, digital, media

If now a bot arrives, she will compare:

  • Does title and H1 match? Yes
  • Does description and first leading paragraph match? Yes
  • Are the given keywords part of the page content? Yes

This is a rough and basic way which doesn’t screw up anything and helps people who are living in East-Side (and surrounding) getting search results if they google:

Webdesign agency in East-Side

Cheers

Thomas

Oh - you ask how to style the H1? Preferably using the edit → styles dialogue. There you find all your styles.

Some additional infos:

http://www.kimmich-digitalmedia.com/articles/workflow-wireframe-construction

and

http://www.kimmich-digitalmedia.com/videos/008_thecodingepisodes_part1_the-intro (and the followings)


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site is: hgrantdesigns.com/betterbibs1 … let me know if we can fix this


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Sure - start authoring like in the example above.

A good content strategy concept starts in Germany at 7000€ and I am from Germany.

Cheers

Thomas


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I did that and it is not showing…


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